Site-building basics
Site design is critical to increasing your AdSense revenue. Both Google (the Brains Behind It All) and AdSense users (Average Janes and Joes working in the Web trenches) have tested different combinations of content, ad placement, and ad design to see what works best. There are some clear leaders — site design is important, and it all starts with the site name.
Name and address
Okay, it’s time for the Obvious
Tip of the Week: The name of your site should be closely related to the topic
of your site. There’s also more to your name than just a name; a well-designed
site has a Uniform Resource Locator (URL) — fancy talk for a Web site address —
that reflects the site name.
The URL is the address that you see in the address
bar of a Web site. For example, you don’t want a Web site named
TheKittenPalace.com if your target topic is dogs or tropical fish. If you look
at Web sites, you’ll find that the content on the site is usually closely
related to the site name.
Domain names come in two flavors: free and premium (or not
free). A free domain name is usually used with Web pages that are hosted in a
Web site community, whereas a premium domain name is usually hosted all by
itself. Think of domain names like a neighborhood. An apartment in a complex at
the end of the street usually has to share the same address as several other
apartments (those in the same building), the only difference being the
apartment number. Houses, on the other hand, have the luxury of their own
address.
Free domains are available from a number of sources,
including
Google Pages: (www.pages.google.com):
A free service you can use when you create your Web
pages with Google Page
Creator.
Geocities: (http://geocities.yahoo.com):
This free Web hosting
provider has been around for a while. If you don’t mind
someone else controlling the ads on your
site, it’s a good option.
Homestead: (www.homestead.com):
Another free hosting provider,
Homestead
offers templates that make creating your Web site fast and easy.
Free WebSites: (www.freewebsites.com):
This service hosts your site
for free, but requires that you allow them to advertise on
your site. The ads are small, but you don’t control them.
Most of these services provide a Web page creator tool that
lets you design your pages in minutes. You can literally sign up for an account
and have a Web site online in less than an hour, and that’s if you’re being
very creative about putting your site together.
The problem with pages like these — pages that are part of a community —
is that you don’t have a direct URL. The URL for the site — which, if you
remember my advice, should reflect the actual topic of your site — is usually
something quite generic, like www.yoursite.community.com.
Nothing’s wrong with being generic — if you don’t mind
ending up buried in search results — and nothing’s wrong with being buried in
the search results if you don’t want to generate income with AdSense.
Oh, and one more thing. These pages are usually free
because they’re preloaded with advertisements from which you make no money.
However, that would make it even harder for you to generate an AdSense income
with these pages.
If you do want to generate income with AdSense, your Web
site address should reflect your site name and it should be a direct address. A
direct address states www.yoursite.com loud and
clear and nothing else. I don’t know about you, but I’m much more likely to
type that than to type http://www.
example1.com/ Search-Engine-Optimization /dp/0470175001/
ref=sr_1_10?ie=UTF8&s=books&qid=1208363273&sr=8-10 if I’m
looking for a particular type of Web site.
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